Main Bhi FounderFor creators, influencers and celebrities · free to join
India's first platform for creators to back founders.
You make videos about small business founders. Your best videos get pushed by MBF, the founder and our partners, on our website, app, pages and events. And instead of a one-time fee, you earn credits in the founder's company. Joining is free, and it stays free.
How it works
Four steps, from sign-up to payout.
A normal brand deal pays you once. Here you earn credits in a real business. If the business grows, what you earn can grow with it.
Fill in three short screens. We look at your page, and if it's a fit, we confirm on WhatsApp. Your login is ready the day the MBF app opens. You never pay for it.
On the MBF app, you'll see real founders: a tiffin kitchen, a salon owner, a student with an app. Pick one and send a request. The founder chooses to accept it or not.
Tell their story your way. Follow our short posting rules. Our team watches every video and approves it before it counts.
Each approved video earns you credits in that founder's company. Credits don't expire. When MBF sells its stake in the company, you get paid your share.
Your reach
One good video. Pushed from every side.
Credits are one part of what you get. The other part is reach. When you make a great video, it doesn't stay on your page. The founder, MBF, sponsors and partners all push it, so it keeps getting more views.
The better the video, the harder everyone pushes it.
Ten invited creators present the MBF Awards in front of the whole hall. Every photo and clip of that moment has you in it.
You're in the dugout with them, filming the biggest moments up close. MBF gives dugout creators extra push on its own pages.
What you earn
You earn credits, not a fixed fee.
Your credits don't depend on your followers. They depend on how each approved post does — views, comments and reshares — and on following the MBF posting rules. Levels can't be bought: real followers only, and our team approves each one. Under 10K? You can still ask for an invite — the team looks at every request.
A share of the money MBF makes when it sells its stake in that founder's company. Each approved post earns credits by how it does — views, comments, reshares. They don't expire and we can't take them back.
Every event has four awards for creators. Winners get extra credits on top of what they already earned.
The Creator Zone, meeting the artists, front-row seats at the roll call and the awards. Invited creators get their own kiosk.
The small print, in plain words: every deal is signed on our standard contract. Every post is checked before credits count. Every post must be marked as a paid partnership, as ASCI rules require, because credits count as payment. You must be 18 or older. No political or controversial content. Credits pay out only when MBF actually sells a stake. You can't cash them in whenever you like, and you can't sell or give them to someone else. Credits are a contract right to a share of that sale money. They are not shares and this is not an offer to buy securities. This page invites you to talk to us. It is not a final offer.
Why it works
When the founder wins, everyone wins.
Everyone in Main Bhi Founder wants the same thing: the founder to grow. That's why nobody here is working against you. A great video helps the founder, and that helps everyone else too.
On the day · Chandigarh, Jan – Feb
At the event, you film all day.
There are two ways in. Both get you into the Creator Zone, a plan for the day, and a message ten minutes before every big moment.
If your founder has a dugout, you're part of it. If not, you still come in with them. Follow their plan first. You're already on the list.
Entry is free. You get one of five to ten kiosks with a stool, a ring light, a backdrop and your name board. A helper brings founders to you between stage moments.
The floor, all day. Phones up.
Creator awards
Four awards at every event.
Every creator at a Main Bhi Founder event can win. Winners are named on awards night, get extra credits, and appear in the event film.
Best founder reel
The reel that tells a dugout founder's story best. Our content team picks it.
Best event coverage
Three stories and one reel from the event that make people wish they had come.
Backing Game top 3
The three most-watched Backing Game clips of the night. They win bonus credits.
Best video of the event
One creator per event. Your clip goes into the event film, and your name is read out on stage.
How to enter: post with the event hashtag and the founder's tag before midnight on event day. We check every post before it counts. Our content team picks the winners. The Backing Game top 3 is decided by checked views. We share the full rules and the credits for each award before every event.
Tell a founder's story. Earn credits as they grow.
Creators never pay to join. Find a founder you believe in, make something great, and the whole Main Bhi Founder system pushes it. You earn credits in the company along the way.