One founder's story, from Bikaner
Everyone in Bikaner knows them. The rest of India doesn't. Yet.
A bhujia brand that sells well in three districts, in a plain packet. Haldiram also started as one shop. Here is how we help at each step.


Today
Plain packet, handwritten label. People in three districts love the taste. Nobody knows the brand name.
3 districts · no brand
The story
For six months, we tell his story with reels, a podcast and creators. People know his face before they know his packet.
We tell it
The stage
He gets a dugout at our big event. Buyers come to him all day. He signs an order, and his name is called on stage.
We host it, we bring buyers
Twelve cities
Others now run his business in new cities. His grant form is filed. The same packet, now with a brand name, sells from Jaipur to Hyderabad.
We build it, we file itThis is an example to show how it works. The numbers are not a promise of any order, grant or result.


Creators
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